Portland Trail Blazers

January 11, 2008

CONTACTS:
Bill Evans, Trail Blazers, 971.678.4210
Jon Maroney, FreeRange, 503.548.4072

PORTLAND,Ore. The Portland Trail Blazers today announced a new way for fans to get the latest news and information on the team via their mobile phone or other handheld device.

Trail Blazers Mobile gives fans instant access to news, special offers and Trailblazers.com content such as Mike Barrett's blog and Greg Oden's rehab update, delivered directly to their mobile device. The application, developed in partnership with Portland-based FreeRange Communications using FreeRange's Mobile Marketing Platform, is available immediately.

"Nearly all our fans have mobile phones today, and many have Smartphones," said Trail Blazers Vice President and CIO, Chris Dill, "This mobile widget allows our fans to get their fix of Trail Blazers news wherever and whenever they want. I was addicted to this technology as soon as I tried it, and it's great that it's built by a company here in Portland."

Fans can log onto trailblazers.com, visit the for fans page, find the mobile news button and download the application to their mobile phone.

Trail Blazers Mobile is a stand alone mobile widget that runs on Smartphones, automatically delivering the same news, blogs and scores that appear on the Internet directly to mobile phone. Because it doesn't use the mobile phone's browser, there is no waiting for pages to load, which on many mobile phones is prohibitively slow. The mobile application runs on Blackberry, Windows Mobile, and Symbian Smartphones. For fans without Smartphones, the same information is available via a mobile WAP site from any web enabled phone by pointing the phone browser to: http://m.trailblazersmobile.com.

FreeRange Communications (http://www.freerangeinc.com), a Portland-based company, enables media companies and consumer brands to deliver their content to mobile phones in a way that is fast and easy to read. The FreeRange Mobile Publishing Platform allows publishers to have stand alone mobile applications and widgets that work on nearly all mobile phones, extending their business models and content to mobile phone screens around the world. The FreeRange Platform powers a wide variety of mobile widgets, including those delivered by Portland Trail Blazers, VersionTracker, Travelocity Business, NewsGator Go! and MobHappy.